Enterprenaurship success in small and medium enterprises / Rajani Verma.

Includes bibliographical references and index.

Introduction -- Ideas on entrepreneurship -- Ideal entrepreneurship -- Entrepreneurs and the new economic theory -- Building the entrepreneurial culture to support creativity -- Entrepreneurial management -- Social entrepreneurship and the circular economy -- Digital media entrepreneur -- Corporate entrepreneurship.

"Sluggish productivity growth is one of the biggest threats to overall economic growth in developed and developing economies alike, with serious implications for citizens' well-being such as lower income growth, increased inequality, and challenges with loan repayment. In recent years, productivity growth has stalled in many places. Small and medium-size enterprises (SMES) contribute to the productivity problem. Within the same sector or within countries of similar size, the productivity gap between large companies and SMEs can vary by a factor of two or more. A large share of the world's population works for an SME between 50 percent and 90 percent of the labor force, depending on the country. Improving the productivity of SMES is therefore a worthwhile endeavor. When enabled by a business- friendly environment and open markets, large companies can thrive; meanwhile, SMES have a broad range of unmet needs. The book will be a useful for all interested or involved in the small and medium enterprises sector, including Policy makers, administrators, extension personnel, entrepreneurs, academicians, and researchers"-- Back cover.