Strategic management / Mary Chris Austria, Arjhel Valenton Domingo, and Jayson M. Noveda.

Includes bibliographical references.

The nature of strategic management -- Strategy formulation: developing business mission -- Strategy formulation: the external assessment -- Strategy formulation: the internal assessment -- Strategy formulation framework -- Strategy implementation -- Strategy evaluation.

"The major purpose of developing and publishing this book, Strategic Management, is to educate students with a wide range of information on what strategic management entails in today's challenging world. In essence, many individuals are unaware of how the strategy-making process affects them.
This book was written to assist students to comprehend these concerns in depth. The goal of this book is to explain why strategic management is vital to individuals, the organizations they work for, and the society in which they live in a clear, comprehensive, yet succinct manner. The goal in developing this book was to establish a "big picture" overview of what strategic management is, what strategic managers do, and how the strategy-making process influences firm performance. The book takes a targeted, comprehensive approach to teaching students about the nature, functions, and fundamental building elements of strategic management"-- Preface of the book.