Entrepreneurship.

Includes bibliographical references and index.

Section 1. Developing a business plan -- Development of business plan -- Fundamental of market -- Marketing mix -- Products and services in the market -- Section 2. Implementing a simple business -- Business implementation -- Business ideas and resources for entrepreneurs -- Income statement and balance sheet -- Business strategies for sustainable development -- Entrepreneurship as innovation and problem solving -- Resource mobilization.

"Entrepreneur plays a vital role in economic development. Entrepreneurs serve as the catalysts in the process of industrialization and economic growth. Technical progress alone cannot lead to economic development, unless technological breakthroughs are put to economic use by entrepreneurs. By creating new products and services, they stimulate new employment, which ultimately results in the acceleration of economic development. So public policy that encourages and supports entrepreneurship should be considered important for economic growth. Studying entrepreneurship benefits students and learners from different social and economic backgrounds because it teaches people to cultivate unique skills and think outside the box. Moreover, it creates opportunity, instills confidence, ensures social justice and stimulates the economy. Entrepreneurship education also provides budding entrepreneurs with the skills and knowledge to come up with business ideas and develop their own ventures. And this includes helping them to learn about core business areas such as finance, sales, marketing, management and accounting.
This 4th Edition is an exploratory and introductory course which leads you to Entrepreneurship National Certificate Level I. In this book, you will learn about what an entrepreneur is and the key characteristics and skills that a successful entrepreneur possesses. The units have been revised and new topics are added to make each subject matter more interesting and easier to understand by the students. It aims to inspire learners in striving harder by developing a sense of responsibility and commitment as they go along with the course"-- Back cover.