Amazon cover image
Image from Amazon.com
Image from Coce

Virtual and hybrid events / Michèle Fournier.

By: Contributor(s): Material type: TextTextPublisher: New York : 3G E-Learning, 2024Description: x, 349 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984689726
Subject(s): DDC classification:
  • 394.2068 F827v 23
LOC classification:
  • HF5734.7 .F687 2024
Contents:
Introduction to virtual and hybrid events -- Planning and strategy -- Technology and platforms -- Content creation and curation -- Engaging attendees -- Production and execution -- Measurement and analytics.
Summary: "Virtual and hybrid events have become increasingly popular in recent years, offering a unique and versatile way to connect and engage with audiences. According to recent studies, the global virtual event market size is projected to reach $404.45 billion by 2027, indicating a significant growth potential in this industry. One of the major benefits of virtual events is their ability to transcend geographical boundaries, allowing attendees from all around the world to participate. This has led to increased attendance and engagement rates, with some virtual events reporting up to 50% higher attendance compared to their in-person counterparts. Virtual events also offer cost savings. By eliminating the need for physical venues, accommodation, and travel expenses, organizations can significantly reduce their event costs. In fact, studies suggest that virtual events can save up to 75% of the expenses associated with traditional in-person events. However, hybrid events have also gained traction, combining the best of both virtual and in-person experiences. These events feature a physical component for a smaller group of attendees, while also providing a virtual platform for remote participants. This allows for a more inclusive and accessible event experience, accommodating different attendee preferences and circumstances. Recent surveys indicate that 89% of event professionals believe that hybrid events will become the new norm in the industry. The flexibility and reach offered by hybrid events make them an attractive option for organizations aiming to maximize their event impact. The book "Virtual and Hybrid Events" offers a comprehensive guide to planning, executing, and measuring the success of virtual and hybrid events. It consists of seven chapters that cover various aspects of virtual and hybrid events"-- Back cover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Circulation Section CIR 394.2068 F827v 2024 (Browse shelf(Opens below)) 1-1 Available 002006-BUH
Books Books Main Library Circulation Section CIR 394.2068 F827v 2024 (Browse shelf(Opens below)) 1-1 Available 031646

Includes bibliographical references and index.

Introduction to virtual and hybrid events -- Planning and strategy -- Technology and platforms -- Content creation and curation -- Engaging attendees -- Production and execution -- Measurement and analytics.

"Virtual and hybrid events have become increasingly popular in recent years, offering a unique and versatile way to connect and engage with audiences. According to recent studies, the global virtual event market size is projected to reach $404.45 billion by 2027, indicating a significant growth potential in this industry. One of the major benefits of virtual events is their ability to transcend geographical boundaries, allowing attendees from all around the world to participate. This has led to increased attendance and engagement rates, with some virtual events reporting up to 50% higher attendance compared to their in-person counterparts. Virtual events also offer cost savings. By eliminating the need for physical venues, accommodation, and travel expenses, organizations can significantly reduce their event costs. In fact, studies suggest that virtual events can save up to 75% of the expenses associated with traditional in-person events. However, hybrid events have also gained traction, combining the best of both virtual and in-person experiences. These events feature a physical component for a smaller group of attendees, while also providing a virtual platform for remote participants. This allows for a more inclusive and accessible event experience, accommodating different attendee preferences and circumstances. Recent surveys indicate that 89% of event professionals believe that hybrid events will become the new norm in the industry. The flexibility and reach offered by hybrid events make them an attractive option for organizations aiming to maximize their
event impact.
The book "Virtual and Hybrid Events" offers a comprehensive guide to planning, executing, and measuring the success of virtual and hybrid events. It consists of seven chapters that cover various aspects of virtual and hybrid events"-- Back cover.

There are no comments on this title.

to post a comment.