Learning Resource and Development
Amazon cover image
Image from Amazon.com
Image from Coce

Entrepreneur's guide : microbrewery.

Contributor(s): Material type: TextTextPublisher: New York : 3G E-Learning, 2021Description: vii, 259 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984646491
Subject(s): DDC classification:
  • 663.42068 En86 23
LOC classification:
  • HD9397.A2 .E587 2021
Contents:
Microbrewery business -- An overview of brewing -- Brewing process control -- Brewhouse technology -- Fermentation -- Packaging technology -- Quality -- Marketing plan.
Summary: "A microbrewery is a brewery that produces small amounts of beer, typically less than large breweries, and is often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavors, and varied brewing techniques. It is no secret that in today's market, smaller craft breweries are getting pinched. Industry stats make this point clear and draw to attention the stark contrast between supply and demand for beer. Because the beer is brewed in front of the guests, served directly from the cellar and drunk in pleasant atmosphere, both the palate and soul benefit from what is a purely pleasurable experience. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. In this guide, readers will know how to measure your success. This includes studying raw materials and wort production, beer production and quality control, packaging and process technology. It covers the history of brewing, brewery equipment and technology, packaging and sales, recipe formulations and brewing chemistry. Also explores how to hire the right employees that will spread word of business to friends, family, even total strangers, both on and off the clock. It also presents a focus on marketing, branding, customer experience. This valuable Entrepreneur's Guide of Microbrewery offers real-world advice and proven strategies to help you prosper in the competitive micro and craft brewing industry. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. This guide offers an extraordinary look at all of the facets of success in the industry. It covers the practical and technical aspects required to set up and grow a successful craft brewing business"-- Back cover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 663.42068 En86 2021 (Browse shelf(Opens below)) 1-1 Available 031649

Includes bibliographical references and index.

Microbrewery business -- An overview of brewing -- Brewing process control -- Brewhouse technology -- Fermentation -- Packaging technology -- Quality -- Marketing plan.

"A microbrewery is a brewery that produces small amounts of beer, typically less than large breweries, and is often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavors, and varied brewing techniques. It is no secret that in today's market, smaller craft breweries are getting pinched. Industry stats make this point clear and draw to attention the stark contrast between supply and demand for beer. Because the beer is brewed in front of the guests, served directly from the cellar and drunk in pleasant atmosphere, both the palate and soul benefit from what is a purely pleasurable experience. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. In this guide, readers will know how to measure your success. This includes studying raw materials and wort production, beer production and quality control, packaging and process technology. It covers the history of brewing, brewery equipment and technology, packaging and sales, recipe formulations and brewing chemistry. Also explores how to hire the right employees that will spread word of business to friends, family, even total strangers, both on and off the clock. It also presents a focus on marketing, branding, customer experience.
This valuable Entrepreneur's Guide of Microbrewery offers real-world advice and proven strategies to help you prosper in the competitive micro and craft brewing industry. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. This guide offers an extraordinary look at all of the facets of success in the industry. It covers the practical and technical aspects required to set up and grow a successful craft brewing business"-- Back cover.

There are no comments on this title.

to post a comment.