The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan.

Being an entrepreneur: to be or not to be one -- Preparing yourself towards entrepreneurship -- product or service: competition, brands and slogans -- Production, service delivery and logistics -- Pricing strategies: costs, competition and price/demand elasticity -- Channels of distribution -- Traditional and digital advertising -- Financial management -- Human resources, internal audit and legal -- The future of Philippine entrepreneurship -- The glass haven hotel and spa Planning a ten-room ultra luxurious hotel in Tagaytay -- Creamline dairy corporation Business strategies of a manufacturer of ice cream products -- Valiant equipment sales corp. (VESCOR) Sales strategies and financial implications -- Villamer property development inc. Constructing and selling dormitory units for students and office workers -- Jaguar and other sports cars Distributorship of High End Automotive Brands -- Virgin coconut oil Promoting the sale of VCO for health and skin care -- The Amazing story of teleworks PH From nurse to founder/CEO of a call and data center -- Racks prime ribs Managing the rapid expansion of a chain of food store outlets -- Red dragon farm Understanding the operations of an integrated poultry and swine countryside agri-business -- Growsari story A pioneering business endeavor to link manufacturers to sari sari store entrepreneurs -- Go mart convenience stores Understanding the business of a convenience store franchisee -- Cobonpue designer furniture How this successful Cebu entrepreneur succeeded in high end home furniture business -- Eight Media Online Solutions INC. A very young entrepreneur's social media marketing communications business -- Messy bessy A very inspiring story of how an entrepreneur started and sustain a medium scale business endeavor to help out of school youths gain employment -- The tao corporation: an unusual conglomerate How a very large corporation combines business goals and resources to blend with social goals relating to food quality and improvement of the quality of life.

"This book is all about entrepreneurship in the Philippine setting. Half of the book discusses principles, strategies, and risks for start-up and medium-scale entrepreneurial ventures. The other half presents true-to-life cases of Filipino entrepreneurs in fifteen different industries, all having to deal with growth opportunities and business risks that provide meaningful insights into the effectiveness of the entrepreneurs' handling and responses to these challenges.
These business cases cover a wide range of economic activities like the production and/or marketing of fast moving consumer goods, e.g. food, health supplements and house cleaning products; durable consumer goods like cars and furniture; services such as hotel, students' dormitory, convenience store, wholesale/retail, call center and social media advertising; poultry and piggery, restaurant chains and industrial equipment"-- Back cover.