Advocacy campaign of corporate social responsibility of resorts in Buhi, Camarines Sur / Kim Patricia P. Barreda, Ma. Jamaica N. Galvañon, and Merry Jenel Alba M. Oliveros

Undergraduate Theses (BSTM) - Tourism Management. Camarines Sur Polytechnic Colleges, 2025.

Includes bibliographic references.

The management of resorts is not only exerting too much effort in overseeing their business, thinking the new attraction to introduce and making their amenities and facilities even better. Today, they are also focused on performing their Corporate Social Responsibilities. The study presented the Advocacy Campaign of Corporate Social Responsibilities in selected resorts in Buhi, Camarines Sur. The study aimed to assess different aspects of CSR such as economic, ethics, environmental and socio-cultural aspects of the resorts along with determining the problems that hinder the resorts in doing their Corporate Social Responsibilities. The descriptive method of research was utilized and the normative survey technique was used for gathering data. The questionnaire served as an instrument for collecting data. 100 respondent's Randomly selected EMPLOYEES, LGU, COMMUNITY, TOURIST of four selected resorts in Buhi, Camarines Sur. Descriptive statistics such as ANOVA, weighted mean and percentages were the statistical tools used in analyzing and interpreting the research data. Findings showed that in general, respondents had assessed the resorts' CSR as evident in terms of social aspect concerning health and safety, ecological and economic aspects. Lack of time, unavailability of technology, lack of fund and lack of employee motivation were identified to be the top problems of resorts' management in doing their CSR programs. It was concluded that the selected resorts in Buhi, Camarines Sur have included CSR in their operations. It is recommended that resorts must extend their CSR activities in the community and other stakeholders.