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Effective business communication / Dominick Pereira.

By: Material type: TextTextSeries: Knowledge seriesPublisher: Forest Hills, New York : Willford Press, 2024Description: vi, 188 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781647285753
Subject(s): DDC classification:
  • 658.45 P414e 23
LOC classification:
  • HF5718 .P47 2024
Contents:
Introduction to business communication -- Standard forms of business communication -- Writing business communications : a procedural approach -- Interpersonal communication theories -- Elements of business reporting.
Summary: "The exchange of information and interaction among different members within an organization is referred to as business communication. It includes various aspects such as advertising and marketing, public relations, corporate communication, community engagement, among others. Business communication methods encompass presentations, video conferencing, web-based communication, reports, face-to-face meetings, and more. Within an organization, various approaches or directions exist for business communication, such as lateral or horizontal communication, formal and informal communication, top-down, bottom-up, diagonal communication, among others. This book provides comprehensive insights into the field of business communication. Such selected concepts that redefine this field have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline"-- Back cover.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Circulation Section CIR 658.45 P414e 2024 (Browse shelf(Opens below)) 1-1 Available 001770-BUH
Books Books Main Library Circulation Section CIR 658.45 P414e 2024 (Browse shelf(Opens below)) 1-1 Available 031969

Includes index.

Introduction to business communication -- Standard forms of business communication -- Writing business communications : a procedural approach -- Interpersonal communication theories -- Elements of business reporting.

"The exchange of information and interaction among different members within an organization is referred to as business communication. It includes various aspects such as advertising and marketing, public relations, corporate communication, community engagement, among others. Business communication methods encompass presentations, video conferencing, web-based communication, reports, face-to-face meetings, and more. Within an organization, various approaches or directions exist for business communication, such as lateral or horizontal communication, formal and informal communication, top-down, bottom-up, diagonal communication, among others. This book provides comprehensive insights into the field of business communication. Such selected concepts that redefine this field have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline"-- Back cover.

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