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Media management / edited by Albert Fernandes.

Contributor(s): Material type: TextTextPublisher: New Delhi, India : Discovery Publishing House, 2023Description: 237 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788196284732
Subject(s): DDC classification:
  • 302.23068 M468
LOC classification:
  • P96.M34 .M43 2023
Contents:
The nature of work in the media industries -- Mixed messages for our next generation of scientists -- Social media -- Online journalism -- Impact of online media on print media in developing countries -- Journalism innovation labs 2.0 in media organisations -- Social media monitoring (SMM) with CRM in symantec -- Native advertising -- Mindfulness based on the perceptive consciousness as pedagogical link between technology and education -- Journalism and social movements -- Women, life, freedom -- Science communication in India -- Prejudice in criminal case -- The role of public trust and media in managing the dissemination of COVID-19 related news in Switzerland -- Social media and technology trends in HRM.
Summary: "This book focuses on the field of media management and economics, examining its diverse, international, historical and ever-changing environment. This book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading of students and practitioners involved in media management globally." -- Back cover
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302.23068 M468 2023 (Browse shelf(Opens below)) 1-1 Available 031012

Includes bibliographical references and index.

The nature of work in the media industries -- Mixed messages for our next generation of scientists -- Social media -- Online journalism -- Impact of online media on print media in developing countries -- Journalism innovation labs 2.0 in media organisations -- Social media monitoring (SMM) with CRM in symantec -- Native advertising -- Mindfulness based on the perceptive consciousness as pedagogical link between technology and education -- Journalism and social movements -- Women, life, freedom -- Science communication in India -- Prejudice in criminal case -- The role of public trust and media in managing the dissemination of COVID-19 related news in Switzerland -- Social media and technology trends in HRM.

"This book focuses on the field of media management and economics, examining its diverse, international, historical and ever-changing environment. This book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading of students and practitioners involved in media management globally." -- Back cover

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