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Essentials of purposive communication / Jesus Perry L. Caudilla.

By: Material type: TextTextPublisher: Mandaluyong City : Book Atbp. Publishing Corp., 2023Description: xii, 218 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214092079
Subject(s): DDC classification:
  • 302.2 C31e
Contents:
Part I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Filipiniana Section FIL 302.2 C31e 2023 (Browse shelf(Opens below)) 1-1 Available 001939-BUH
Books Books Main Library Filipiniana Section FIL 302.2 C31e 2023 (Browse shelf(Opens below)) 1-2 Available 031030
Books Books Main Library Filipiniana Section FIL 302.2 C31e 2023 (Browse shelf(Opens below)) 2-2 Available 032900

Includes bibliographical references.

Part I. The foundations of communication -- Communication process and principles -- Ethics in communication -- Intercultural communication -- Part II. OBE End-of-Course Output -- Visual communication - The power of images -- Multimodal public awareness campaign (MPAC) -- Part III. Communication using technology tools for various purposes -- Technology-based communication tools for various purposes -- Communication for information, persuasion, and motivation -- Workplace communication and oral presentation.

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