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Modern electronic media and broadcasting / Antonio Farrell.

By: Material type: TextTextSeries: Essential learningPublisher: Forest Hills, New York : NY Research Press, 2024Description: vi, 210 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781647254940
Subject(s): DDC classification:
  • 302.231 F247m 23
LOC classification:
  • P91.28 .158 2024
Contents:
Overview of electronic media -- Varieties of electronic media -- Role of electronic media in advertising -- Broadcasting and engineering aspects -- Practical utility of electronic media.
Summary: "Electronic media refers to media accessed through electronic devices. Common examples of electronic media include CD-ROMs, online content, multimedia presentations, audio and video recordings, and slide presentations. Such media may exist in analog or digital electronic formats. Additionally, devices facilitating electronic communication processes, like televisions, radios, desktop computers, handheld devices, game consoles, and telephones, are regarded as electronic media. The dissemination of video or audio content to a broad audience via mass communication mediums is termed broadcasting. Electronic broadcasting encompasses radio, film and TV broadcasting, and the utilization of social media for communication. The topics included in this book on electronic media and broadcasting are of utmost significance and bound to provide incredible insights to readers. It includes topics that deal with the basic to the most complex concepts and approaches of this area. It aims to serve as a resource guide for students and facilitate the growth of the discipline"-- Back cover.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302.231 F247m 2024 (Browse shelf(Opens below)) 1-2 Available 030901
Books Books Main Library Circulation Section CIR 302.231 F247m 2024 (Browse shelf(Opens below)) 2-2 Available 032660

Includes bibliographical references and index.

Overview of electronic media -- Varieties of electronic media -- Role of electronic media in advertising -- Broadcasting and engineering aspects -- Practical utility of electronic media.

"Electronic media refers to media accessed through electronic devices. Common examples of electronic media include CD-ROMs, online content, multimedia presentations, audio and video recordings, and slide presentations. Such media may exist in analog or digital electronic formats. Additionally, devices facilitating electronic communication processes, like televisions, radios, desktop computers, handheld devices, game consoles, and telephones, are regarded as electronic media. The dissemination of video or audio content to a broad audience via mass communication mediums is termed broadcasting. Electronic broadcasting encompasses radio, film and TV broadcasting, and the utilization of social media for communication. The topics included in this book on electronic media and broadcasting are of utmost significance and bound to provide incredible insights to readers. It includes topics that deal with the basic to the most complex concepts and approaches of this area. It aims to serve as a resource guide for students and facilitate the growth of the discipline"-- Back cover.

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