Multicultural diversity in workplace for tourism professionals.

Includes bibliographical references and index.

Globalization, tourism and culture -- Cultural diversity in tourism -- Intercultural communication in tourism -- Cultural influences on intercultural communication and social interaction -- Human behavior -- Consumer buying behavior -- Race and diversity in the workplace -- Gender diversity in the workplace -- Ethnic diversity in the workplace -- Management and leadership in workplace diversity.

"Culture is what shapes us, it is the reason we have certain beliefs, influences how we behave and is what gives us our identity. Cultural diversity is the representation of different cultural and ethnic groups in society. When talking about cultural diversity in the workplace, it is the inclusion of employees from different backgrounds, different races, different sexual orientations and different political views. The hospitality and tourism industry has seen an increase in organizations operating internationally, bringing people from diverse cultural backgrounds together. Hospitality and tourism present a unique opportunity to under. stand new cultural experiences for both employees and the tourists. I is important for the personnel to understand and appreciate different cultures to enhance the nature of their interactions with tourists of different cultures, religions, races, creeds, colors, ages, genders and sexual orientations. It is for this reason that businesses playing their trade in this industry must endeavor tom train their personnel to appreciate and accommodate people from diverse backgrounds around the world. As such, workplace diversity not only facilitates easy understanding of different cultural, social and economic perspectives but also enhances the delivery of satisfactory services through communication and observation." -- Back cover