International business / Michael R. Czinkota, Ilkka A. Ronkainen, and Suraksha Gupta.
Material type:
TextPublisher: New York, NY ; Cambridge, United Kingdom : Cambridge University Press, 2021Edition: Ninth editionDescription: xv, 573 pages : color illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781108701440
- 658.049 C998i 23
- HF1379 .C94 2021
- BUS035000 | BUS035000
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Main Library | Graduate School Library | GRD 658.049 C998i 2021 (Browse shelf(Opens below)) | 1-1 | Available | 030164 |
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| GRD 658.00133 W733p 2019 Practical management science | GRD 658.0072 G892q 2020 Qualitative methodologies and data collection methods : toward increased rigour in management research / | GRD 658.022071 En86 2016 Entrepreneurship education and training | GRD 658.049 C998i 2021 International business / | GRD 658.049 L24i 2019 International management behavior : global and sustainable leadership / | GRD 658.049 M667g 2020 Global brand management : a guide to developing, building and managing an international brand / | GRD 658.05 St821 2020 Strategic digital transformation : a results-driven approach / |
Revised edition of International business, c2011.
Includes bibliographical references and index.
The international business imperative -- Trade and investment policies -- The essence of culture -- Politics and laws -- Financial management -- Developing and emerging markets and their integration -- Building data and knowledge -- Entry and expansion -- International marketing -- Services -- International supply chain management -- Managing globally -- Ownership, governance, and sustainability -- Digital contributions for international business -- International business: the soul and the future -- Case studies.
"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing our best to delight you through our presentation of conceptually sound, reality-based knowledge and by simplifying your task as students and teachers of international business. In this spirit of innovation, we offer you yet more value through International Business, 9th Edition"-- Provided by publisher.
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