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International business / Michael R. Czinkota, Ilkka A. Ronkainen, and Suraksha Gupta.

By: Contributor(s): Material type: TextTextPublisher: New York, NY ; Cambridge, United Kingdom : Cambridge University Press, 2021Edition: Ninth editionDescription: xv, 573 pages : color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781108701440
Subject(s): Additional physical formats: Online version:: International businessDDC classification:
  • 658.049 C998i 23
LOC classification:
  • HF1379 .C94 2021
Other classification:
  • BUS035000 | BUS035000
Contents:
The international business imperative -- Trade and investment policies -- The essence of culture -- Politics and laws -- Financial management -- Developing and emerging markets and their integration -- Building data and knowledge -- Entry and expansion -- International marketing -- Services -- International supply chain management -- Managing globally -- Ownership, governance, and sustainability -- Digital contributions for international business -- International business: the soul and the future -- Case studies.
Summary: "We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing our best to delight you through our presentation of conceptually sound, reality-based knowledge and by simplifying your task as students and teachers of international business. In this spirit of innovation, we offer you yet more value through International Business, 9th Edition"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Graduate School Library GRD 658.049 C998i 2021 (Browse shelf(Opens below)) 1-1 Available 030164

Revised edition of International business, c2011.

Includes bibliographical references and index.

The international business imperative -- Trade and investment policies -- The essence of culture -- Politics and laws -- Financial management -- Developing and emerging markets and their integration -- Building data and knowledge -- Entry and expansion -- International marketing -- Services -- International supply chain management -- Managing globally -- Ownership, governance, and sustainability -- Digital contributions for international business -- International business: the soul and the future -- Case studies.

"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing our best to delight you through our presentation of conceptually sound, reality-based knowledge and by simplifying your task as students and teachers of international business. In this spirit of innovation, we offer you yet more value through International Business, 9th Edition"-- Provided by publisher.

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