Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes / edited by Izabela Kowalik.

Includes bibliographical references and index.

Introduction -- Defining entrepreneurial marketing and instant internationalization -- Entrepreneurial marketing components and the concept's role in internationalization of SMEs -- Managerial and organizational determinants of entrepreneurial marketing in a global context -- Entrepreneurial marketing orientation and international new ventures -- Antecedents of international entrepreneurial marketing strategies -- Performance outcomes of entrepreneurial marketing in international markets -- Entrepreneurial marketing in the transition and mature economics -- Conclusions, implications and future directions.

"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"-- Provided by publisher.