Learning Resource and Development
Amazon cover image
Image from Amazon.com
Image from Coce

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, 2022Edition: Updated sixth edition; Global editionDescription: 618 pages ; illustrations : 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292402826
Subject(s): DDC classification:
  • 658.11 B277e 23
LOC classification:
  • HB615 .B374 2022
Contents:
Part 1. Decision to become an entrepreneur -- Introduction to entrepreneurship -- Part 2. Developing successful business ideas -- Recognizing opportunities and generating ideas -- feasibility analysis -- Developing an effective business model -- Industry and competitor analysis -- Writing a business plan -- Part 3. Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new venture team -- Getting financing or funding -- Part 4. Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for evaluating the challenges of growth -- Strategies for firm growth -- Franchising.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Part 1. Decision to become an entrepreneur -- Introduction to entrepreneurship -- Part 2. Developing successful business ideas -- Recognizing opportunities and generating ideas -- feasibility analysis -- Developing an effective business model -- Industry and competitor analysis -- Writing a business plan -- Part 3. Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new venture team -- Getting financing or funding -- Part 4. Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for evaluating the challenges of growth -- Strategies for firm growth -- Franchising.

There are no comments on this title.

to post a comment.