Learning Resource and Development
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Business intelligence and analytics in small and medium enterprises / edited by Pedro Novo Melo and Carolina Machado.

Contributor(s): Material type: TextTextSeries: Manufacturing design and technology seriesPublisher: Boca Raton, Florida : CRC Press, 2020Description: xii, 153 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032176314
Subject(s): Additional physical formats: Online version:: Business intelligence and analytics in small and medium enterprisesDDC classification:
  • 658.472 B964 23
LOC classification:
  • HD62.7 .B854 2020
Contents:
Process Mining - prerequisites and their applicability for small and medium-sized enterprises -- Using customer analytics to succeed: the case of Mexican SMEs -- Data management software solutions for business sustainability - an overview -- A paradigm shift in accounting and auditing in the Era of big data -- Mobile advertising framework: format, location and context -- Marketing analytics: why measuring web and social media matters -- managers' perception of business intelligence capability of SMEs in Turkey -- The development of loyalty program in retail sector -- Business intelligence, big data and data governance.
Summary: "Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.472 B964 2020 (Browse shelf(Opens below)) 1-1 Available 029694

Includes bibliographical references and index.

Process Mining - prerequisites and their applicability for small and medium-sized enterprises -- Using customer analytics to succeed: the case of Mexican SMEs -- Data management software solutions for business sustainability - an overview -- A paradigm shift in accounting and auditing in the Era of big data -- Mobile advertising framework: format, location and context -- Marketing analytics: why measuring web and social media matters -- managers' perception of business intelligence capability of SMEs in Turkey -- The development of loyalty program in retail sector -- Business intelligence, big data and data governance.

"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher.

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