Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.

By:

Kendrick, Terry [author.]

Material type: Text

TextPublisher: London : Facet Publishing, 2021Description: viii, 198 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781783303830

Subject(s):

Libraries -- Marketing

DDC classification:

021.7 K345e

Contents:

The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.

Summary: "This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success."

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library	Circulation Section	CIR 021.7 K345e 2021 (Browse shelf(Opens below))	1-1	Available		029744

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Previous								Next
Previous	CIR 021.65 Si643l 2014 Library information services and systems	CIR 021.650954 B183q 2016 Quality management in library and information science	CIR 021.7 D15v 2017 Video marketing for libraries a practical guide for librarians/	CIR 021.7 K345e 2021 Engaging your community through active strategic marketing : a practical guide for librarians and information professionals /	CIR 021.7 M341 2024 The marketing of academic, national and public libraries worldwide : marketing, branding, community engagement /	CIR 021.7 Sr38l 2021 Library management and marketing /	CIR 022.30973 G447c 2018 Collaborative library design : from planning to impact /	Next

Includes bibliographical references and index.

"This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success."

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