Learning Resource and Development
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Tourism and hospitality marketing / Chester Dave Arenas.

By: Material type: TextTextPublisher: Manila : EDRIC Publishing House, 2021Description: 104 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786218179158
Subject(s): DDC classification:
  • 338.47910688 Ar332t
Contents:
An overview of marketing in the hospitality industry -- Marketing environment and SWOT analysis -- The marketing strategy & the role of marketing in hospitality industry -- The marketing management process -- Product mix -- Price mix -- Place mix -- Promotions mix -- How to create a hotel marketing plan -- Developing a marketing strategy.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Filipiniana Section FIL 338.47910688 Ar332t 2021 (Browse shelf(Opens below)) 1-2 Available 029636
Books Books Main Library Filipiniana Section FIL 338.47910688 Ar332t 2021 (Browse shelf(Opens below)) 2-2 Available 029637

An overview of marketing in the hospitality industry -- Marketing environment and SWOT analysis -- The marketing strategy & the role of marketing in hospitality industry -- The marketing management process -- Product mix -- Price mix -- Place mix -- Promotions mix -- How to create a hotel marketing plan -- Developing a marketing strategy.

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