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The new marketing : how to win in the digital age / Cheryl Burgess and Mark Burgess ; [foreword by Jonah Berger]

By: Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, 2020Description: xvi, 268 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526490100
Subject(s): Additional physical formats: ebook version :: No titleDDC classification:
  • 658.872 B912n 23
LOC classification:
  • HF5415.1265 .B8669 2020
Contents:
Part I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.872 B912n 2020 (Browse shelf(Opens below)) 1-1 Available 029558

Includes bibliographical references and index.

Part I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think.

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