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Principles of marketing / Roberto G. De Chavez.

By: Material type: TextTextPublisher: Mandaluyong City : Books Atbp. Publishing Corp., 2021Description: x, 230 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214091638
Subject(s): DDC classification:
  • 658.8 D356p
LOC classification:
  • HF5415
Contents:
Part I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Filipiniana Section FIL 658.8 D356p 2021 (Browse shelf(Opens below)) 1-1 Available 029628

Includes bibliographical references.

Part I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products.

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