The rural enterprise economy / edited by Birgit Leick, Susanne Gretzinger and Teemu Makkonen.

Includes bibliographical references and index.

Introduction to the rural enterprise economy -- Rural enterprise development -- The hidden strength of rural enterprises: why peripheries can be more than city centre's deficient complements -- Hidden champions in rural Germany: innovation strategies to complete in global markets -- Adoption of digital innovations in rural enterprises during COVID-19 -- Competitive strategies of incumbent small regional banks in rural locations -- Reflections on tourism business viability and competitiveness in rural regions -- Tourism marketing in rural contexts - the potential of wine tourism in the Dao wine region -- Participation of micro-enterprises and public organisations in rural development projects: balancing between collaboration and tensions -- Rural business support policy and rural enterprise economy: the neo-endogenous approach to entrepreneurship promotion of common agricultural policy -- Rural entrepreneurship -- Opportunity- and necessity-driven entrepreneurship in urban versus rural locations -- Entrepreneurship in rural areas: locational choices and embeddedness -- Entrepreneurship in rural Sweden: the role of weak ties, strong ties, and 'good enough' internet access -- Tourism micro-enterprises and entrepreneurship in rural Norway: Opportunities and constraints -- Entrepreneurial knowledge strategies in specialty food innovations -- Combining local and international embeddedness in a rural context -- The rural enterprise economy: conclusions and implications -- The rural enterprise economy: conclusions and implications.

"Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics"-- Provided by publisher.