Entrepreneurship / Jefferson S. Marcelo and Girlie M. Samson.

Includes bibliographical references.

Introduction to entrepreneurship -- Entrepreneurship in the Philippine setting -- The entrepreneurs -- Entrepreneurial options -- The management aspect for entrepreneurs -- Marketing for entrepreneurs -- Financial and financing aspect for entrepreneurs -- ICT for entrepreneurs -- Ethical perspective for entrepreneurship -- The feasibility study.

"This course provides an opportunity for students to appreciate and understand the value of entrepreneurship. Students will explore their entrepreneurial spirit through examining the process of starting and building a successful business. By creating their own business plan throughout the course, students wil1 explore entrepreneurial attributes, build ideas into concepts and develop a strategic action plan. Students will assess their own career paths, match entrepreneurial opportunities with their goals and showcase their work to the college community.
Entrepreneurship contributes a significant portion of job creation both nationally and locally. Managing or starting a business requires a unique combination of skills in management, finance, marketing, technology, and communication. The skills learned in this module, together with work experience, are intended to qualify graduates to enter management in an existing hospitality and tourism business or start a new venture"-- Preface of the book.