Learning Resource and Development
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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Material type: TextTextPublisher: New York : Back Bay Books/Little, Brown and Company, 2000Description: 280 pages ; 17 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780316679077
Subject(s): DDC classification:
  • 302  G455t
LOC classification:
  • HM1033  .G53 2000
Contents:
Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: sesame street, blue's clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for unsticky cigarette -- Conclusion: focus, test, and believe.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302 G455t 2000 (Browse shelf(Opens below)) 1-1 Available 028930

Includes bibliographical references and index.

Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: sesame street, blue's clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for unsticky cigarette -- Conclusion: focus, test, and believe.

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