Planning and management of advertising and marketing / B.K. Pradhan.
Material type: TextPublication details: Jaipur : Horizon Press, 2023. Description: viii, 272 pages ; 24 cmContent type:- rdacontent
- rdamedia
- rdacarrier
- 9789387985384
- P882p 658.401811
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | Main Library-Nabua | Circulation Section | CIR 658.401811 P882p 2023 (Browse shelf(Opens below)) | 1-1 | Available | 027903 |
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CIR 658.4013 Sh233t 2018 Total quality management : concepts, strategy and implementation for operational excellence / | CIR 658.4013 V395l 2020 Lean and agile project management : how to make any project better, faster, and more cost effective / | CIR 658.4013 V43p 2020 Performance management systems an experiential approach | CIR 658.401811 P882p 2023 Planning and management of advertising and marketing / | CIR 658.402 B469s 2009 7 Steps to effective team building | CIR 658.4022 C152t 2019 The innovator's discussion : the conversational skills of entrepreneurial teams / | CIR 658.4022 L578g 2011 Group dynamics for teams |
Includes bibliographical references and index.
Introduction -- Planning of advertisement -- Management of advertisement -- Crisis management -- Marketing and advertisement of indigenous products -- Strategic initiatives -- Advertising and marketing of products -- Microstructure of the market.
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