Communication research measures III : a sourcebook / edited by Elizabeth E. Graham and Joseph P. Mazer.

Contributor(s):

Material type: Text

TextSeries: Routledge communication seriesPublisher: New York : Routledge, Taylor & Francis Group, 2020Edition: First editionDescription: xxiii, 527 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138304413

Subject(s):

DDC classification:

23 302.2072 C737

LOC classification:

P91.3 .C624 2020

Contents:

Part I: Measurement Trends and Issues -- Part II: Measure Profiles.

Summary: "Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines"

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 302.2072 C737 2020 (Browse shelf(Opens below))	1-1	Available		027687

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Previous	CIR 302.20285 C767 2020 Content strategy in technical communication /	CIR 302.2072 B333b 2003 The basics of communication research	CIR 302.2072 B333b 2003 The basics of communication research	CIR 302.2072 C737 2020 Communication research measures III : a sourcebook /	CIR 302.2072 R824c 2005 Communication research : strategies and sources/	CIR 302.2076 D643m 2020 Media theory for A-level : the essential revision guide /	CIR 302.222 K727n 2014 Nonverbal communication in human interaction	Next

Includes bibliographical references and index.

Part I: Measurement Trends and Issues -- Part II: Measure Profiles.

"Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines"

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