Benefits of social media as creative marketing tool in promoting food cart businesses in the municipality of Nabua / Junil E. Bernal [and 3 others].

Undergraduate Theses (BSTM) - Tourism Management. Camarines Sur Polytechnic Colleges, 2022.

Includes bibliographical references.

The general aim of this study is to determine the Benefits of Social Media as Creative Marketing Tool in Promoting Food Cart Businesses in the Municipality of Nabua. The main concern of the study was to determine the profile of the respondents in terms of food products sold, age, sex, educational attainment, type of business, average monthly income. To identify the strategies used by foodcart owners using social media as creative marketing tool in promoting their business.To find out the level of awareness on the benefits of social media as creative marketing tool on promoting foodcart businesses in the Municipality of Nabua. The locale of the study was in the vicinity of Poblacion Area at Nabua, Camarines Sur. A total of 30 food cart owners participated and answered the survey questionnaires. The descriptive method was used with a survey questionnaire as the primary data gathering tool. The data gathered were tabulated, computed and analyzed through the use of statistical tool such as percentage technique and weighted mean. The survey responses were quantified by the 4-point Likert Scale. Based on the respondents given data, it was determined that Majority of the respondents were selling street foods as their food cart product, adult females, high school graduate, has family owned business and their monthly income is under the bracket of P 10,000 and below. Educational attainment influences the social media strategies used by the food cart owners. Facebook is the primary social media channel used by the majority of food cart entrepreneurs to advertise their businesses. Among the strategies aforementioned using photo editors were most implemented by the food cart owners. Food cart owners are aware of the benefits of using social media to expand the reach of their businesses and boost profits. A guidebook is be created to aid food cart owners in navigating social media, especially since the majority of study participants were adults.