Principles of marketing / Philip Kotler.
Material type: TextEngland : Pearson Education, 2013Edition: 14th EditionDescription: I.36 pages : figures, images, tables ; 27 cmContent type:- text
- unmediated
- volume
- 9780273779827
- 658.8 K848p
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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Includes Bibliographical references and Index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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