Principles of marketing / Philip Kotler.
Material type:
TextEngland : Pearson Education, 2013Edition: 14th EditionDescription: I.36 pages : figures, images, tables ; 27 cmContent type: - text
- unmediated
- volume
- 9780273779827
- 658.8 K848p
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 1-15 | Available | 015868 | ||
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 2-15 | Available | 015867 | ||
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 11-15 | Available | 017530 | ||
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 12-15 | Available | 017531 | ||
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 14-15 | Available | 017533 | ||
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Main Library-Nabua | Circulation Section | CIR 658.8 K848p 2013 (Browse shelf(Opens below)) | 15-15 | Available | 017534 |
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| CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / | CIR 658.8 K848p 2013 Principles of marketing / |
Includes Bibliographical references and Index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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