Services marketing : concepts, strategies & cases / K. Douglas Hoffman
Material type: TextPublication details: USA : Cengage Learning, 2017.Edition: 5th editionDescription: iv, 458 pages : figures, images ; 26 cmISBN:- 9781285429786
- 658.8 H699s
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | Main Library-Nabua | Circulation Section | CIR 658.8 H699s 2017 (Browse shelf(Opens below)) | 1 | Available | 018172 |
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CIR 658.8 F413m 2014 Marketing strategy : text and cases/ | CIR 658.8 G37e 2020 The end of marketing humanizing your brand in the age of social media and AI | CIR 658.8 G578e 2021 Entrepreneurial marketing : a blueprint for customer engagement / | CIR 658.8 H699s 2017 Services marketing : concepts, strategies & cases / | CIR 658.8 H867m 2017 Marketing for tourism, hospitality and events a global & digital approach/ | CIR 658.8 Ia1m 2012 Marketing management | CIR 658.8 Ia1m 2012 Marketing management |
Includes Index.
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