Launching new ventures : an entrepreneurial approach / Kathleen R. Allen.

Includes bibliographical references and index.

Entrepreneurship and opportunity -- Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Creating opportunity -- Feasibility analysis -- Analyzing the industry and market -- Developing and testing a business model -- Prototyping and validating a solution -- Protecting startup assets -- Building the founding team -- Calculating startup capital requirements -- Business design -- Preparing a business plan -- Designing an entrepreneurial company -- Planning startup operations -- Choosing the legal form of organization -- Developing a startup marketing plan -- Incorporating ethics and social responsibility into the business -- Planning for growth and change -- Funding startup and growth -- Planning for growth and change.