Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy.
Material type: TextPublisher: New York : McGraw-Hill Education, 2021Edition: Seventeenth editionDescription: xxxi, 768 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781260570915
- 658.8 P426e 23
- HF5415 .P4357
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Main Library-Nabua | Circulation Section | CIR 658.8 P426e 2021 (Browse shelf(Opens below)) | 1-1 | Available | 026672 |
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CIR 658.8 P426e 2015 Essentials of marketing: a marketing strategy planning approach / | CIR 658.8 P426e 2017 Essentials of marketing a marketing strategy planning approach/ | CIR 658.8 P426e 2019 Essentials of marketing a marketing strategy planning approach/ | CIR 658.8 P426e 2021 Essentials of marketing : a marketing strategy planning approach / | CIR 658.8 P441m 2001 Marketing management : knowledge and skills / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / |
Includes index.
Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment -- Focusing marketing strategy with segmentation and positioning -- Final consumers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and developmental of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling and customer service -- Advertising and sales promotion -- Publicity: promotion using earned media, owned media, and social media -- Pricing objectives and policies --Price setting in the business world -- Ethical marketing in a consumer oriented world: appraisal and challenges.
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