Introduction to multimodal analysis / Per Ledin and David Machin.

By:

Ledin, Per [author.]

Contributor(s):

Machin, David [author.]

Material type: Text

TextPublisher: London : Bloomsbury Academic, 2020Edition: Second editionDescription: xii, 244 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781350069138

Subject(s):

DDC classification:

302.222 L499i 23

LOC classification:

P93.5

Contents:

What is multimodal analysis? -- Pictures and images -- Modality: experiencing the world through images -- The meaning of colour in visual design -- The meaning of typography -- Textures and materiality -- Composition and page layout -- Diagrams and flow charts.

Summary: "Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."-- Back cover

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 302.222 L499i 2020 (Browse shelf(Opens below))	1-1	Available		026447

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Includes bibliographical references and index.

"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."-- Back cover

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