Research methods for business : a skill building approach / Roger Bougie and Uma Sekaran.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, 2020Edition: Eighth editionDescription: xxv, 396 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781119683537
- 23 650.072 B662r
- HD30.4
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Main Library-Nabua | Graduate School Library | GRD 650.072 B662r 2020 (Browse shelf(Opens below)) | 1-1 | Available | 026384 |
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| GRD 632.7 Se551t 2021 A textbook of insect pest and disease management : agriculture and forestry / | GRD 635 Ad955 2021 Advances in research on vegetable production under a changing climate vol. 1 / | GRD 636.5 B644p 2020 Principles and practices of poultry development / | GRD 650.072 B662r 2020 Research methods for business : a skill building approach / | GRD 650.072 C784b 2019 Business research : a guide to planning, conducting, and reporting your study / | GRD 650.072 D886c 2020 Conducting necessary condition analysis for business and management students/ | GRD 650.072 G791d 2020 Doing research in the business world / |
Includes bibliographical references and index.
Introduction to research -- The scientific approach and alternative approaches to investigation -- Defining the management problem -- Defining the research problem -- The critical literature review -- Theoretical framework and hypothesis development -- Elements of research design -- Interviews -- Observation -- Administering Questionnaires -- Experimental designs -- Measurement of variables: operational definition -- Measurement of variables: scaling, reliability and validity -- Sampling -- Quantitative data analysis -- Quantitative data analysis: hypothesis testing -- Qualitative data analysis -- Conclusions -- The research report.
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