Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, and Bryan W. Hochstein.

By:

Ferrell, O. C [author.]

Contributor(s):

Material type: Text

TextPublisher: Boston, Massachusetts : Cengage Learning, 2022Edition: Eighth editionDescription: xix, 536 pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357516300

Subject(s):

DDC classification:

23 658.802 F413m

LOC classification:

HF5415.13 .M3586 2022

Contents:

Marketing in today's economy -- Strategic marketing planning -- Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- Customers, segmentations, and target marketing -- The marketing program -- Branding and positioning -- Ethics and social responsibility in marketing strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 658.802 F413m 2022 (Browse shelf(Opens below))	1-1	Available		026107

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Previous	CIR 658.802 D398g 2019 Global marketing & advertising : understanding cultural paradoxes /	CIR 658.802 D398g 2019 Global marketing & advertising : understanding cultural paradoxes /	CIR 658.802 Eg13m 2020 Marketing communications	CIR 658.802 F413m 2022 Marketing strategy : text and cases /	CIR 658.802 H976b 2013 Business marketing management : b2b /	CIR 658.802 K848m 2012 Marketing Management : an asian perspective /	CIR 658.802 M867s 2013 Strategic marketing management	Next

Includes index.

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