Contemporary marketing research / [electronic resource] Carl McDaniel, Roger Gates.
Material type:
TextPublication details: St. Paul : West Pub. Co., c1991.Description: xxix, 761 p. : ill. (some col.) ; 25 cmISBN: - 0314771018
- 658.8/3 20
- HF5415.2 .M382 1991
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Main Library-Nabua | Project Gutenberg | HF5415.2 .M382 1991 (Browse shelf(Opens below)) | Available |
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| HF5415.13 .H57 1992 Cases in marketing management : issues for the 1990s / | HF5415.153 .N38 1986 Breakthroughs! / | HF5415.2 .E5 1978 Consumer behavior / | HF5415.2 .M382 1991 Contemporary marketing research / | HF5415.3 .E53 1990 Consumer behavior / | HF5415.33.U6 H38 1995 Consumer behavior : implications for marketing strategy / | HF5415.5 .L37 1989 The complete guide to customer service / |
Includes bibliographical references (p. 730-741) and index.
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