The conquest of cool : [electronic resource] business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Material type:
TextPublication details: Chicago : University of Chicago Press, c1997.Description: 287 p. : ill. ; 24 cmISBN: - 0226259919 (alk. paper)
- Marketing -- United States -- History -- 20th century
- Advertising -- United States -- History -- 20th century
- Advertising and youth -- United States -- History -- 20th century
- Consumer behavior -- United States -- History -- 20th century
- United States -- Social conditions -- 1960-1980
- United States -- Social conditions -- 1980-
- Subculture -- United States
- 381.3/0973/0904 21
- HF5415.1 .F72 1997
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EBooks
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Main Library-Nabua | Project Gutenberg | HF5415.1 .F72 1997 (Browse shelf(Opens below)) | Available |
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| HF5387 .D67 1993 The business bible : ten commandments for creating an ethical workplace / | HF5387 .V44 1992 Business ethics : concepts and cases / | HF5391 .F585 Con man or saint? | HF5415.1 .F72 1997 The conquest of cool : business culture, counterculture, and the rise of hip consumerism / | HF5415.123 .C66 1987 Communicators' guide to marketing / | HF5415.13 .B448 1991 Cases in marketing management / | HF5415.13 .H57 1984 Cases in marketing management : issues for the 1980s / |
Includes bibliographical references (p. 245-272) and index.
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