Breakthroughs! / [electronic resource] P. Ranganath Nayak and John M. Ketteringham.

By:

Nayak, P. Ranganath

Contributor(s):

Ketteringham, John M

Material type: Text

TextPublication details: New York : Rawson Associates, c1986.Edition: 1st edDescription: ix, 371 p. ; 25 cmISBN:

0892562943 :
9780892562947

Subject(s):

Genre/Form:

Fallstudiensammlung.

DDC classification:

306/.42 19

LOC classification:

HF5415.153 .N38 1986

Other classification:

85.35
QP 624

Online resources:

Contents:

Innovators, inventors, and facilitators -- Stalking the breakthrough: we begin our journeys -- JVC and the VCR miracle: "you should be very polite and gentle" -- 3M's little yellow note pads: "never mind. I'll do it myself." -- ChemLawn: Dick Duke's lonely battle -- Tagamet: repairing ulcers without surgery -- Walkman: from "dumb product" to the headphone culture -- "Problems! we've got to have problems!" -- The microwave oven: " 'this black magic!" -- Toyota: the supermarket for cars -- A teacher of competitive response -- Nautilus: the unfinished breakthrough -- Dreams deferred -- Federal Express: the knights on the last white horse -- The message for managers.

Summary: "How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
EBooks	Main Library-Nabua	Project Gutenberg	HF5415.153 .N38 1986 (Browse shelf(Opens below))	Available

Includes index.

"How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."

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