Program evaluation : embedding evaluation into program design and development / Susan P. Giancola.

Includes bibliographical references and index.

Evaluation matters -- History of evaluation -- Evaluation ethics -- Evaluation ideologies and approaches -- Define part 1 : understanding the program -- Define part 2 : modeling the program -- Plan part 1 : planning the evaluation -- Plan part 2 : designing the evaluation -- Implement part 1 : implementing the evaluation -- Implement part 2 : analyzing the data -- Interpret : interpreting the results -- Inform and refine : using evaluation results -- Case study applications.

"An Introduction to Program Evaluation: Embedding Evaluation into Program Design and Development provides an overview of fundamental concepts in evaluation theory and practice, with an emphasis on an embedded approach, where evaluation is an explicit part of a program, leading to the refinement of the program. Students will learn how to conduct effective evaluations that foster continual improvement and enable data-based decision making. Rigorous yet practical, this book provides students with both the theoretical understanding and the practical tools to conduct effective evaluations. Sue Giancola's clear language and presentation style make the book's concepts accessible to students, and opportunities in each chapter for self-review and application offer ample practice"-- Provided by publisher.