Strategic reframing the oxford scenario planning approach/ Rafael Ramirez
Material type: TextPublication details: Oxford : Oxford University Press ; 2018.Description: xxiii, 242 pages : figures, tables ; 25 cmContent type:- text
- unmediated
- volume
- 9780198820666
- 658.4012 R145s
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CIR 658.4012 P442t 2021 Transforming project management : an essential paradigm for turning your strategic planning into action / | CIR 658.4012 P935m 2015 Market sensing today | CIR 658.4012 R145s 2018 Strategic reframing the oxford scenario planning approach/ | CIR 658.4012 R145s 2018 Strategic reframing the oxford scenario planning approach/ | CIR 658.4012 R742s 2017 Strategic management | CIR 658.4012 R742s 2021 Strategic management / | CIR 658.4012 R742s 2021 Strategic management / |
Includes index,
Includes bibliographical references pages (223-232).
Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.
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