B2b marketing strategy : differentiate, develop and deliver lasting customer engagement/ Heidi Taylor
Material type: TextPublication details: United States : Kogan Page Limited ; 2018.Description: x, 200 pages : figures ; 23 cmContent type:- text
- unmediated
- volume
- 9780749481063
- 658.804 T212b
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Main Library-Nabua | Circulation Section | CIR 658.804 T212b 2018 (Browse shelf(Opens below)) | 1-2 | Available | 024238 | ||
Books | Main Library-Nabua | Circulation Section | CIR 658.804 T212b 2018 (Browse shelf(Opens below)) | 2-2 | Available | 024244 |
Browsing Main Library-Nabua shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
CIR 658.802 M867s 2013 Strategic marketing management | CIR 658.802 T413 2020 3G handy guide marketing a new business | CIR 658.802 W151m 2014 Marketing strategy : a decision-focused approach/ | CIR 658.804 T212b 2018 B2b marketing strategy : differentiate, develop and deliver lasting customer engagement/ | CIR 658.804 T212b 2018 B2b marketing strategy : differentiate, develop and deliver lasting customer engagement/ | CIR 658.81 J641s 2016 Sales force management leadership, innovation, technology/ | CIR 658.81 K967s 2020 Sales management success : optimizing performance to build a powerful sales team / |
Includes, index
Includes bibliographical references (pages 188-200).
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
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