Principles of marketing in the 21st century/ Adonis S. Bautista
Material type: TextPublication details: Malabon City : Mutya Publishing ; 2020.Description: 139 pages : figures, tables ; 23 cmContent type:- text
- unmediated
- volume
- 9789718219379
- 658.8 B328p
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Books | Buhi Campus Library | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 1-5 | Available | 001314-BUH | ||
Books | Buhi Campus Library | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 2-5 | Available | 001315-BUH | ||
Books | Buhi Campus Library | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 3-5 | Available | 001316-BUH | ||
Books | Buhi Campus Library | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 4-5 | Available | 001317-BUH | ||
Books | Buhi Campus Library | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 5-5 | Available | 001318-BUH | ||
Books | Main Library-Nabua | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 1-5 | Available | 024057 | ||
Books | Main Library-Nabua | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 2-5 | Available | 024063 | ||
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Books | Main Library-Nabua | Filipiniana Section | FIL 658.8 B328p 2020 (Browse shelf(Opens below)) | 4-5 | Available | 024066 | ||
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FIL 658.4063 C860 2020 Creating sustainable value in social enterprises : stories of social innovation / | FIL 658.45 So56p 2021 Professional development & applied ethics / | FIL 658.45 So56p 2021 Professional development & applied ethics / | FIL 658.8 B328p 2020 Principles of marketing in the 21st century/ | FIL 658.8 B328p 2020 Principles of marketing in the 21st century/ | FIL 658.8 B328p 2020 Principles of marketing in the 21st century/ | FIL 658.8 B328p 2020 Principles of marketing in the 21st century/ |
Includes bibliographic references (pages 135-138).
An overview of marketing -- Consumer behavior -- The buying behavior of organizational markets -- Market segmentation and targeting -- Market research and information system -- The product, services, and brands -- The price -- Marketing channels -- Physical distribution -- Retailing and wholesaling -- Personal selling -- Advertising, sales promotion, public relation and direct marketing -- Services and non-business marketing.
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