Principles of marketing in the 21st century/ Adonis S. Bautista

By:

Bautista, Adonis S [author.]

Contributor(s):

Gelido, Reynaldo T [author.]

Material type: Text

TextPublication details: Malabon City : Mutya Publishing ; 2020.Description: 139 pages : figures, tables ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789718219379

Subject(s):

Marketing

DDC classification:

658.8 B328p

Contents:

An overview of marketing -- Consumer behavior -- The buying behavior of organizational markets -- Market segmentation and targeting -- Market research and information system -- The product, services, and brands -- The price -- Marketing channels -- Physical distribution -- Retailing and wholesaling -- Personal selling -- Advertising, sales promotion, public relation and direct marketing -- Services and non-business marketing.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Barcode
Books	Buhi Campus Library	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	1-5	Available	001314-BUH
Books	Buhi Campus Library	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	2-5	Available	001315-BUH
Books	Buhi Campus Library	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	3-5	Available	001316-BUH
Books	Buhi Campus Library	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	4-5	Available	001317-BUH
Books	Buhi Campus Library	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	5-5	Available	001318-BUH
Books	Main Library-Nabua	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	1-5	Available	024057
Books	Main Library-Nabua	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	2-5	Available	024063
Books	Main Library-Nabua	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	3-5	Available	024064
Books	Main Library-Nabua	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	4-5	Available	024066
Books	Main Library-Nabua	Filipiniana Section	FIL 658.8 B328p 2020 (Browse shelf(Opens below))	5-5	Available	024067

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Includes bibliographic references (pages 135-138).

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