Qualitative research in business & management / Michael D. Myers.

Includes bibliographical references and index.

Part I Introduction -- How to use this book -- Overview of qualitative research -- Part II Fundamental concepts of research -- Research design -- Philosophical perspectives -- Ethics -- Part III Qualitative research methods -- Action research -- Case study research -- Ethnographic research -- Grounded theory -- Part IV Data collection techniques -- Interviews -- Participant observation and fieldwork -- Using documents -- Part V Analysing qualitative data -- Analysing qualitative data: an overview -- Hermeneutics -- Semiotics -- Narrative analysis -- Part VI Writing up and publishing -- Writing up -- Getting published -- Part VII Conclusion-- Qualitative research in perspective.