MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02790nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261021141118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261021s2025 -uk b i 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781836590514 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.R36 2025 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
R145m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramirez, Austin, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass media and communication / |
| Statement of responsibility, etc. |
Austin Ramirez. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
ED-Tech Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 260 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Mastering public speaking communication -- Communication and media administration -- Media ethics: defining moral boundaries -- Methodologies for mass communication studies -- Journalistic coverage of news events -- Multimedia and electronic communication -- News reporting and presentation -- Press, media, and communication. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Mass Media and Communication serves as a comprehensive textbook that explores the role, impact, and dynamics of mass media in contemporary societies. This essential resource is designed for students, educators, and professionals interested in understanding the complex interactions between media institutions, technologies, and audiences. The book begins by examining the historical evolution of mass media, from print media to digital and social media platforms. It covers key concepts such as media theories, communication models, media ethics, and the influence of media on public opinion, culture, and social change. "Mass Media and Communication" delves into various forms of mass communication including broadcasting, journalism, advertising, public relations, and new media. It explores the economic, political, and cultural dimensions of media industries, regulatory frameworks, and global media conglomerates. Through case studies, empirical research, and contemporary examples, this textbook provides readers with a comprehensive understanding of how mass media shapes perceptions, behaviors, and societal norms. It discusses the impact of technological advancements, audience fragmentation, and media convergence on media practices and consumption patterns. Overall, "Mass Media and Communication" equips readers with the knowledge and critical perspectives necessary to analyze and navigate the multifaceted roles and influences of mass media in the modern world"-- Publisher's description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
R145m |
| Edition |
23 |
| Classification part |
302.23 |
| Call number prefix |
R145m |
| Call number suffix |
CIR |