MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02354nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261012111402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261009s2024 deu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781666870985 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.M67 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
M821m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Blake, |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mass communication theory and research / |
| Statement of responsibility, etc. |
Blake Morgan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wilmington, Delaware : |
| Name of producer, publisher, distributor, manufacturer |
American Academic Publisher, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 319 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Concepts of research -- Communication theory -- Mass media and communication process -- Internet and mass communication: research and analysis -- Content analysis -- Professional norms versus online audience metrics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Communication is the act of giving, receiving and sharing information from one place, person and group to another. There are multiple ways of communicating out of which mass communication is large and widely spread means to communicate. It includes Television, Radio, Print Media, and Social Media through which they connect with general public and influences their education, tradition and fashion. It is an expansive field that considers not only how and why a message is created, but also the medium through which it is sent. It has taken deep roots in the world and became an important factor to be considered while you want to know the general public. This book "Mass Communication Theory and Research"” offers an in dispensable guide for students in a wide of courses including research methods and approaches used in the study of mass communication and media. Beginning with a clear and cogent<br/>discussion behind good research including right methods for individual search. It also contains challenges of media measurement, its quantification, datafication and assessments. This book is very helpful for them who willing to have an in-depth and clear knowledge about mass communication"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
M821m |
| Edition |
23 |
| Classification part |
302.23 |
| Call number prefix |
CIR |
| Call number suffix |
2024 |