MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02706nam a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260803164011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260803s2024 ph b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214271696 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.A236 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
Ab17a |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abante, Marmelo V., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advanced marketing management / |
| Statement of responsibility, etc. |
Marmelo V. Abante and Melchor S. Julianes. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Intramuros, Manila : |
| Name of producer, publisher, distributor, manufacturer |
Unlimited Books Library Services & Publishing Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 254 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An overview of strategic marketing -- Strategic marketing planning and analysis -- Consumer behavior and market research -- Brand management and innovation -- Integrated marketing communications -- International and global marketing -- Emerging trends in marketing -- Marketing analytics and decision-making -- Marketing leadership and change management -- Capstone project and presentations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Welcome to the realm of Advanced Marketing Management. The primarytarget audience of this book comprises individuals pursuing their educationat the graduate level. Its purpose is to serve as a thorough manual, providingguidance on navigating the complex realm of contemporary marketing strategies,techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today.<br/>The field of marketing has undergone substantial changes in recent years, undergoing a transformation from a rudimentary promotional tool to a strategic discipline that encompasses a wide range of activities. These activities include comprehending consumer behavior, harnessing digital technologies, constructing engaging brand narratives, and cultivating enduring customer connections. This literary work explores the intricacies of marketing that are crucial for individuals in the professional realm who aspire to achieve excellence in this dynamic discipline"-- Preface of the book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Julianes, Melchor S., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malang, Bernandino P., |
| Relator term |
co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagarit, Nenita B., |
| Relator term |
co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villegas, Renato A., |
| Relator term |
co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matias, Ericson, |
| Relator term |
co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nillo, Mario S., |
| Relator term |
co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yabut, Lea, |
| Relator term |
co-author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.8 |
| Item part |
Ab17a |
| Call number prefix |
FIL |
| Call number suffix |
2024 |
| Edition |
23 |