MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03836nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260428155151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260428s2024 onca b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774697139 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.S268 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8342 |
| Item number |
Sa596c |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santos, Joao Heitor De Avila, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
Joao Heitor De Avila Santos. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Burlington, Ontario : |
| Name of producer, publisher, distributor, manufacturer |
Toronto Academic Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 244 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to consumer behavior -- Consumer culture and influences on consumer behavior -- Consumer perception, motivation, and attitude -- Consumer behavior research -- Consumer buying behavior process -- Consumer decision making -- Consumer behavior outcomes and issues. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book introduces the readers to the significance of consumer behavior. It sheds light on consumer culture and its influence on consumer behavior. In addition, this book also emphasizes consumer perception, motivation and attitude, consumer decision-making, and consumer behavior outcomes and issues.<br/>The first chapter gives an introduction to consumer and consumer behavior. It also highlights the origin of consumer behavior and its scope. The nature and importance of consumer behavior have also been discussed towards the end of this chapter. The second chapter takes the readers through the concept of consumer culture. It will provide knowledge about the components of culture, such as communication, cognitive, behavioral, and material. Towards the end, this chapter talks about the impact of economic factors on consumer behavior. After that, the third chapter explains consumer perception, motivation, and behavior. Also, it talks about the nature and characteristics of perception. Later, essential elements in consumer perception are also discussed to give a clear insight to the reader. The fourth chapter provides insights into consumer behavior research. It also explains the history of consumer research. The process, role, importance, and types of consumer behavior have also been discussed later in the chapter. Then the fifth chapter introduces the readers to the consumer buying behavior process and its<br/>characteristics. Also, the chapter deals with the different types of consumer buying behavior, factors affecting consumer buying behavior, and models of consumer buying behavior. The sixth chapter sheds light on the concept of consumer decision-making. It talks about the different levels of consumer decision-making. In addition, the chapter also discusses the various dimensions of consumers, stages of the consumer decision-making process, and the consumer decision support system. Various consumer behavior outcomes and issues have been discussed in the last chapter of this book. Towards the end of this chapter, tactics to decrease the consumer's resistance to innovations, consumer ethics, and consumer social responsibilities have been discussed. Different characteristics of innovation resistance are also been discussed. This book has been designed to suit the knowledge and pursuit of the researcher and scholars and to empower them with various aspects of consumer behavior so that they are updated with the information. I hope that the readers find the book explanatory and insightful and that scholars across various fields refer to this book"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.8342 |
| Item part |
Sa596c |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
| Edition |
23 |