MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02799nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260311130412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260311s2024 ii b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789357515993 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.M554 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
M589i |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mike, Adam, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Internet marketing : |
| Remainder of title |
history, concept and strategies / |
| Statement of responsibility, etc. |
Adam Mike. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi, India : |
| Name of producer, publisher, distributor, manufacturer |
Random Publications LLP, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 324 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Integrated marketing communications -- Market analysis and competitor analysis -- Research methodologies -- Survey and measuring purchase behaviour -- Survey of consumption expenditure -- Securing e-commerce: a systematic approach -- Electronic commerce for small to medium sized enterprises -- Promotion: integrated marketing communication -- The risks and rewards of electronic commerce. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects. The word "internet marketing" refers to all online advertising of goods and services. Regardless of the type or scale of your company, you can use a variety of online channels and methods of communication to create an extensive internet marketing strategy that makes it easier for customers and clients to find you. Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales. Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages. Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues. From emails, search engines, social media posts, and blog articles, there's one common theme among all of these tactics: They all focus on delivering content. This book describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. Internet Marketing is designed for students of business and management courses specializing in marketing. The book would also be useful for marketing professionals"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.872 |
| Item part |
M589i |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
| Edition |
23 |