MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02779nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260305113223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260305s2024 ph a b 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
UTH BSTM A116c 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abad, Rowena A., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer's acceptability on the farm to table concept of selected food establishments in Naga City / |
| Statement of responsibility, etc. |
Rowena A. Abad, Hannah Meryl A. Flor, and Hazel P. Gastilo. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120 leaves. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Undergraduate Theses (BSTM) - Tourism Management. |
| Name of granting institution |
Camarines Sur Polytechnic Colleges, 2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study is primarily concerned with determining the customers' acceptability of the farm-to-table concept of selected food establishments in Naga City which answered: the demographic profile of the respondents (age, civil status, educational attainment, frequency of visit, sex, income/allowance, place of residence); level of customers acceptability on the farm to table concept (ambiance, concept authenticity, cuisine palatability, location, price); and marketing plan for farm to table destination. The study made use of the quantitative method and also utilized an adapted questionnaire which has been distributed to 150 respondents, specifically customers who dine in at the 3 selected food establishments. To interpret the data gathered, statistical tools were used such as frequency, percentage technique, weighted mean, the four-point Likert scale, and rank ordering method were also used. Findings revealed that most of the respondents are people ages 25-34 years old and are more aware of the benefits of eating healthy foods as they grow older. Furthermore, customers agreed that ambiance is vital because it gives them the relaxation they need. Restaurants must implement a reliable card payment system; to empower and capacitate themselves, the owners of farm-to-table restaurants must participate in various trainings and seminars. They also need to create advertising materials that highlight farm-to-table as a destination in Naga City. Therefore, a marketing plan for farm-to-table destinations is proposed to help with the improvement of the establishment to satisfy and attract more customers. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Flor, Hannah Meryl A., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gastilo, Hazel P., |
| Relator term |
author. |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME |
|---|
| Name |
Villar, Lynn C., |
| Relator term |
adviser. |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME |
|---|
| Name |
De Villa, Rochelle M., |
| Relator term |
chair, panelist. |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME |
|---|
| Name |
Saclag, Edesa S., |
| Relator term |
panelist. |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME |
|---|
| Name |
Lumabe, John Mykelle H., |
| Relator term |
panelist. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Unpublished Materials |
| Classification part |
A116c |
| Item part |
BSTM |
| Call number prefix |
UTH |
| Call number suffix |
2024 |
