A multimodal critical discourse analysis of selected TV advertisement of p-pop BINI / (Record no. 31852)

MARC details
000 -LEADER
fixed length control field 02176nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CSPC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219095220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260219s2025 ph a b 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency CSPC
Language of cataloging eng
Transcribing agency CSPC
Description conventions rda
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) UTH ABELS V145m 2025
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Valdez, Raphael,
Relator term author.,
245 20 - TITLE STATEMENT
Title A multimodal critical discourse analysis of selected TV advertisement of p-pop BINI /
Statement of responsibility, etc. Raphael Valdez, Shena Lañada, and Wenalyn Villa,
300 ## - PHYSICAL DESCRIPTION
Extent 109 leaves.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate Theses (ABELS) - English Language Studies.
Name of granting institution Camarines Sur Polytechnic Colleges, 2025.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographic references.
520 3# - SUMMARY, ETC.
Summary, etc. This study employs Multimodal Critical Discourse Analysis (MCDA) to examine how selected television advertisements featuring the P-pop girl group BINI construct cultural meanings and influence consumer perception. Using Kress and van Leeuwen’s Visual Social Semiotics and Saussure’s Semiotic Theory, the study analyzes five advertisements from various sectors food, personal care, and e-commerce.Findings reveal that BINI is consistently portrayed as youthful, empowered, and culturally relevant, reinforcing ideals of modern femininity, national pride, and lifestyle aspiration. Visual elements such as gaze, proximity, and composition work alongside music and language to create emotionally resonant brand messages. These advertisements function not only as commercial tools but also as cultural texts that reflect and reinforce societal norms within the context of Philippine popular culture. The study concludes that BINI’s multimodal advertisements help shape consumer identity, social values, and P-pop’s role in contemporary media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lañada, Shena,
Relator term author.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Villa, Wenalyn
Relator term author.,
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Diga, Reu Amor,
Relator term adviser.,
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Pontillas, Marlon S.,
Relator term chair, panelist.,
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Fajardo, Dan Fereth,
Relator term panelist.,
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Malaya, Janessa,
Relator term panelist.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Unpublished Materials
Classification part V145m
Item part ABELS
Call number prefix UTH
Call number suffix 2025
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Undergraduate Thesis Section 02/19/2026   UTH ABELS V145m 2025 007216UM 02/19/2026 1-1 02/19/2026 Unpublished Materials